Hampshire County Council: Fostering
Date
Feb 2025
Description
Hampshire County Council presents 'Fostering,' a public awareness campaign executed as an animated film. The narrative centres on an inviting winter setting, utilising artistic animation to depict a sense of warmth and transition for children in need of foster care. The creative direction, provided by AdSmart from Sky, leans into a nostalgic visual tone. The production employs an earthy colour palette to balance the snowy night-time environment, resulting in a vertical-format piece designed to engage audiences through emotional storytelling.
Style
Artistic, Vertical, Earthy, Nostalgic
Techniques
Animation
Industries
Color
Navy
Magenta
Pure White
Background
Clear Sky
Context
Brand Film / Corporate Video
Associated creatives
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