Guest In Residence

Jun 2025

Guest In Residence presents The Spirit of Summer, a lifestyle and fashion campaign that highlights the brand's seasonal knitwear collection. Photographed by Matt Jones, the project captures the tactile nature of the garments through a series of street-level vignettes. Featuring models Gigi Hadid, Chloe Oh, and Divine Mugisha, the campaign leans into a nostalgic aesthetic. With fashion styling by Elizabeth Fraser-Bell, the imagery focuses on soft pastel knitwear pieces, from cable-knit sweaters to polo dresses, set against urban backdrops and vibrant flower markets. The production was executed with creative support from hair stylists Dimitris Giannetos and Taichi Saito, alongside makeup artist Carolina Gonzalez, with Francesca Valente serving as executive producer.