Gucci, Dazed Beauty: Growing Pains
Brands
Date
Mar 2023
Description
Gucci and Dazed Beauty collaborate on 'Growing Pains', a short-form project that presents a series of intimate, cinematic portraits. The film features diverse subjects set against a backdrop of foliage, flowers, and classic architectural interiors. The visual approach utilizes a blend of moody, desaturated black-and-white framing alongside vibrant, warm colour-graded vignettes. With production led by Love Song, the work leans into live-action techniques and a vertical format to emphasize expressive textures, soft lighting, and poetic pacing, including the use of 16mm/Super 8 aesthetics.
Style
Vertical, Cinematic, Desaturated
Techniques
Super 8 / 16mm
Industries
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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