Gucci: THE TIGER
Brand
Date
Sep 2025
Description
Gucci’s THE TIGER is a fashion campaign featuring a series of cinematic vignettes that lean into high-contrast aesthetics. Under the direction of Halina Reijn and Spike Jonze, the project utilizes low-key lighting and dramatic shadows to frame its subjects in a contained, moody interior environment. Featuring Demi Moore, Kendall Jenner, Keke Palmer, and Edward Norton, the campaign maintains a consistent tension through its chiaroscuro visual style. The production is supported by cinematography from Jasper Wolf, with post-production and visual effects provided by The Harbor Picture Company.
Style
Horizontal, Cinematic, Moody, Matte
Techniques
Low-key / chiaroscuro
Industries
Color
Gold
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
Eriks KruminsExecutive Producer
Kendall JennerTalent
Keke PalmerTalent
Edward NortonTalent
Karen MyersHair Stylist
Jessie BishopMakeup Artist
Mandy ArtusatoMakeup Artist
Gregory AltMakeup Artist
Avy KaufmanCasting Director
Jasper WolfCinematographer
David ZanderExecutive Producer
Daniel LupiProducer
Spike JonzeProducer
Jorie FeldmanProducer
Jeff BuchananProducer
Demi MooreTalent
Halina ReijnDirector
Spike JonzeDirector
MJZProduction
Final Cut US
The Harbor Picture Company (US)Post Production / VFX
Squeak E. Clean StudiosMusic / Sound
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