Gucci’s THE TIGER is a fashion campaign featuring a series of cinematic vignettes that lean into high-contrast aesthetics. Under the direction of Halina Reijn and Spike Jonze, the project utilizes low-key lighting and dramatic shadows to frame its subjects in a contained, moody interior environment.
Featuring Demi Moore, Kendall Jenner, Keke Palmer, and Edward Norton, the campaign maintains a consistent tension through its chiaroscuro visual style. The production is supported by cinematography from Jasper Wolf, with post-production and visual effects provided by The Harbor Picture Company.
