This brand film, The Gucci Savoy Duffle: A Gucci Story, traces the origins of the Italian luxury fashion house back to 1897. The narrative examines the formative years of Guccio Gucci during his time as a porter at the Savoy Hotel, a period that ultimately influenced the brand's signature travel accessories and leather goods.
Utilizing a combination of cinematic footage and archival material, the piece blends sepia-toned historical imagery with contemporary product showcases. The production leans into a retro aesthetic, incorporating Super 8 and 16mm film techniques to establish a connection to the brand's heritage.
