Gucci presents the Pineapple Collection, a campaign that channels a distinctively retro aesthetic through a series of cinematic sequences. The visual narrative moves through vintage-inspired interiors, hotel hallways, and poolside settings, highlighting eclectic knitwear, tailoring, and luggage marked with signature pineapple motifs.
Produced with creative direction from ArtPartner, the project employs a live-action technique to capture a cast of characters within a vibrant, 1980s-influenced world. Post-production and VFX services were provided by Consulate.
