Gucci

Jul 2026

Gucci presents the Monte Carlo Chapter 2 campaign, a series of fashion portraits captured by photographer Mark Seliger. The collection leans into a polished aesthetic, set against the backdrop of Mediterranean villas and coastal landscapes. The imagery features models Amelia Gray, Anok Yai, and Tian Xi Wei, styled with an emphasis on tailored silhouettes, signature monogram bags, and classic horsebit accessories. The campaign utilises both soft light and hard light techniques to highlight the textures of the apparel and the architectural details of the setting. Executed with a commercial focus, the project frames a high-fashion narrative through symmetrical compositions and sharp, clean portraiture.

Vertical, Polished, Commercial

Luxury Fashion Houses

Advertising Campaign