Gucci: Monte Carlo Chapter 2

Jul 2026

Gucci presents Monte Carlo Chapter 2, a luxury fashion campaign captured by photographer Mark Seliger. The series traverses both ornate, classical interiors and sun-drenched Mediterranean villa exteriors, highlighting the house's latest monogram accessories and seasonal ready-to-wear silhouettes. Throughout the imagery, the campaign leans into a polished aesthetic, moving between high-contrast hard light and soft, diffused illumination. Models Amelia Gray, Anok Yai, and Tian Xi Wei anchor the visuals, which feature tailored suiting, sheer textures, and statement floral prints punctuated by the collection’s signature horsebit footwear and canvas hobo bags.

Vertical, Editorial

Advertising Campaign