Gucci

May 2025

Gucci's Tennis 2025 campaign leans into a nostalgic, athletic aesthetic, framing luxury sportswear within the classic atmosphere of a tennis club. Photographed by Sam Rock, the editorial series captures models Ansley Gulielmi, Matteo Baez, and Valentina Castro in a range of court-side settings, from warm-toned clay courts to textured, minimalist interiors. The imagery utilizes analogue film techniques and hard directional lighting to accentuate the tactile qualities of the collection, including vintage-inspired polo shirts, pleated skirts, and branded accessories. Fashion styling by Virginie Benarroch centers on a clean, heritage-focused look, complemented by natural hair and makeup artistry provided by Olivier Schawalder and Christine Corbel.

Editorial, Vertical, Warm, Clean

Analogue / film, Natural light

Advertising Campaign