Gucci: Gucci Spring/Summer 2025 Eyewear Campaign

Mar 2025

Gucci presents its Spring/Summer 2025 eyewear campaign, a series of editorial images captured by photographer Tyler Mitchell. The collection centers on classic silhouettes, featuring tortoiseshell frames and gold-tone hardware, set against a backdrop of warm, natural light and cinematic outdoor environments. Fashion editor and stylist Francesca Burns curates a clean, minimalist aesthetic, pairing the accessories with crisp shirting and textured apparel. Casting director Piergiorgio Del Moro brings a distinctive visual focus to the campaign, which features models Ali Dansky, Clement Chabernaud, and Karolina Spakowski. The project leans into a golden hour palette, emphasising the refined details of the eyewear collection through natural light and relaxed, outdoor compositions.

Editorial, Vertical, Warm, Golden Hour

Natural light

Clear Sky

Advertising Campaign