Gucci

Mar 2025

Gucci presents its Spring/Summer 2025 eyewear campaign, a series of editorial images captured by photographer Tyler Mitchell. The visuals explore the new collection through a lens of warm, natural light and cinematic outdoor settings. Fashion editor and stylist Francesca Burns focuses the aesthetic on clean, minimalist apparel that complements the eyewear's prominent gold detailing and tortoiseshell frames. Casting director Piergiorgio Del Moro brings a refined energy to the project, with models Ali Dansky, Clement Chabernaud, and Karolina Spakowski featured across the series. The campaign leverages a golden hour palette to highlight textures and accessories.

Editorial, Vertical, Warm, Golden Hour

Natural light

Eyewear

Clear Sky

Advertising Campaign