Gucci presents the Gucci Shift campaign, a luxury fashion showcase centered on a series of editorial portraits. The series features models Coumba Samba, Lily McMenamy, Issa Lish, and Lux Gillespie in various configurations, defined by a distinct approach to styling and composition.
Photographed by Tess Petronio, the imagery utilizes soft light and a warm color palette to highlight the collection's textures and design details. The project captures the season's aesthetic through vertical framing, emphasizing the interplay between classic patterns and contemporary accessories.
