Gucci: Gucci Shift
Brand
Date
Sep 2025
Description
Gucci presents the Gucci Shift campaign, a luxury fashion showcase centered on a series of editorial portraits. The series features models Coumba Samba, Lily McMenamy, Issa Lish, and Lux Gillespie in various configurations, defined by a distinct approach to styling and composition. Photographed by Tess Petronio, the imagery utilizes soft light and a warm color palette to highlight the collection's textures and design details. The project captures the season's aesthetic through vertical framing, emphasizing the interplay between classic patterns and contemporary accessories.
Style
Editorial, Vertical, Clean
Industries
Context
Advertising Campaign
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