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  • ·Gucci Shift campaign with Lily McMenamy by Tess Petronio
Brand
Gucci
ProjectGucci Shift
Model Lily McMenamy holding two brown sneakers against a dark stone wall for Gucci Shift, photographed by Tess Petronio.

Gucci Gucci Shift 2025

Associated creatives

Lily McMenamy
Lily McMenamyModel
Tess Petronio
Tess PetronioPhotographer
Coumba Samba
Coumba SambaModel
Issa Lish
Issa LishModel
Lux Gillespie
Lux GillespieModel

Tags

lily mcmenamywoman holding shoeswoman holding sneakersbrown sneakersgucci sneakerswoman in grey jacketgrey jacketholding shoesholding sneakers

Description

Captured by photographer Tess Petronio for the Gucci Shift project, model Lily McMenamy is seen holding up a pair of brown Gucci sneakers toward the camera. She wears a patterned grey zip-up jacket against a dark, polished stone wall background. The composition highlights the footwear details alongside direct eye contact from the model. The lighting is natural and direct, emphasizing the textures of the materials and the glossy surface of the background.