Gucci

Dec 2024

The Gucci Pre-Fall 2025 lookbook presents a highly curated study in color, texture, and structured silhouette. Under the creative direction of Sabato De Sarno, the campaign highlights a diverse collection that balances rich, earthy tones against deep, saturated backgrounds, often anchoring the frame with paneled walls and geometric flooring. The visual approach relies on a clean, editorial aesthetic, utilizing soft directional lighting to emphasize the tactility of faux fur, heavy ribbed knits, and premium leather accessories. Photographers Riccardo Zanola and Indigo Lewin capture the models in a series of controlled, rhythmic poses that underscore the collection's refined, polished sensibility. Fashion styling by Marie Chaix weaves a cohesive narrative through meticulous layering, pairing patterned headscarves and signature leather handbags with an array of tailored outerwear and bold monochrome ensembles. With casting by Piergiorgio Del Moro, hair by Patti Bussa, and makeup by Martina Bolis, the production maintains a consistent, elevated visual language across the full lookbook.

Editorial, Vertical, Clean

Luxury Fashion Houses

Lookbook