Gucci: Gucci Nojum: Ramadan 2025

Feb 2025

Gucci presents the Nojum Ramadan 2025 campaign, a fashion editorial set against the expansive, undulating backdrop of desert sand dunes at sunset. The project leans into a warm, atmospheric aesthetic, utilising golden hour light to highlight both the apparel and the seasonal collection of leather goods and metallic footwear. Creative direction by Sabato De Sarno defines the series, which features photography by Prod Antzoulis and styling by Omaima Salem. The imagery captures a refined interplay between the natural textures of the desert landscape and the polished, often metallic finish of the products, including bamboo-handled handbags, horsebit loafers, and evening wear. The campaign employs a clean, vertical framing technique and natural light to maintain a serene, elevated tone throughout the visuals.

Vertical, Commercial, Warm, Golden Hour

Natural light

Sand Dunes

Advertising Campaign