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Gucci: Gucci Lido 2025

Brand
Date

Apr 2025

Description

Gucci presents the Lido 2025 campaign, a series of commercial still life compositions documenting the season’s resort collection. The imagery emphasizes the tactile qualities of the range, focusing on raffia tote bags and monogrammed footwear. Photographer Peter Langer captures the products using natural light and high-contrast shadows to highlight textures, including GG canvas, woven straw, and leather detailing. The series centers on summer-ready accessories staged within curated interior and outdoor settings.

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