Gucci

Apr 2025

Gucci presents the Lido 2025 collection, a series of campaign stills that highlight resort-ready accessories. The imagery focuses on seasonal staples including woven tote bags and signature monogram slide sandals, captured within interiors and coastal settings. Photographer Peter Langer employs natural light to emphasize the materiality of the collection. The composition leans into tactile textures and earthy palettes, framing pieces against plush velvet furniture and sun-drenched deckchairs. Riccardo Zanola also contributed to the production of the visuals.