Gucci

Aug 2025

Gucci presents the F/W 2025 campaign, a series of portraits captured in a controlled studio environment. The imagery emphasises the tactile nature of the collection, foregrounding rich materials like wool, tweed, and suede against a consistent, warm-toned backdrop. Soft light and directional shadows create a polished, editorial look that focuses on garment construction and accessory details. Photographers Riccardo Zanola and Catherine Opie lead the visual direction, working alongside fashion editor and stylist Suzanne Koller to curate a layered, textural aesthetic. The campaign was cast by Piergiorgio Del Moro, featuring an ensemble cast including models such as Akito Mizutani, Alfredo Ramirez, and Alix Bouthors. The execution relies on a minimalist approach to frame the brand's latest seasonal designs.