Gucci

Dec 2025

The Generation Gucci lookbook leans into a refined, high-contrast visual language, anchoring the collection within a controlled studio environment. Utilizing dramatic chiaroscuro and hard light, the project places diverse talent within focused circular spotlight projections, emphasizing the interplay between light and shadow to sculpt silhouettes. Photographed by Demna, the series presents a cross-section of luxury fashion through a minimalist lens. Editorial styling balances voluminous textures—such as shaggy faux fur and snakeskin-embossed leathers—with sleek, tailored sportswear and metallic hardware. The work prioritizes clean framing and monochromatic or muted palettes to spotlight signature luggage and structured shoulder bags.

Editorial, Vertical

Hard Light

Luxury Fashion Houses

Lookbook