Gucci: cruise 26

Brand

Gucci

Date

May 2025

Description

Gucci’s Cruise 26 campaign highlights the collection’s focus on contrasting textures and structured layering, set against neutral, urban backdrops. Photographed by Dudi Hasson and Riccardo Zanola, the series captures an editorial aesthetic that balances voluminous outerwear with precise, polished styling. The imagery channels a clean, tactile approach to luxury fashion, utilizing natural light to emphasize fabric depth—ranging from shimmering gold jackets and shaggy coats to intricate monogram motifs. Fashion styling by Suzanne Koller, hair by Guido Palau, and makeup by Diane Kendal ground the collection in a refined, contemporary look that leans into urban street environments.

Style

Vertical, Editorial

Techniques

Natural light

Industries

Luxury Fashion Houses

Background

Street

Context

Advertising Campaign