Gucci

May 2025

Gucci presents the Cruise 26 collection through a series of editorial portraits and campaign imagery. The work leans into a polished, street-oriented aesthetic that highlights the collection's diverse textile textures, from shaggy statement outerwear to shimmering metallic layers and monogram motifs. The project features photography by Dudi Hasson and Riccardo Zanola, who utilise natural light to anchor the subjects against rustic urban backdrops. The visual narrative relies on a clean, vertical composition that frames bold color choices and layered styling. Creative production includes fashion styling by Suzanne Koller, hair styling by Guido Palau, and makeup artistry by Diane Kendal.

Vertical, Editorial

Natural light

Luxury Fashion Houses

Street

Advertising Campaign