Gucci: A Film by Petra Collins
Brand
Date
Jun 2025
Description
Directed by Petra Collins for Gucci, this cinematic campaign sequence captures an intimate domestic gathering. The film presents a series of vignettes set within a vintage-styled interior, focusing on family dynamics through a moody, ambient aesthetic. Produced by LaLaLand with post-production and VFX by Consulate, the project leans into nostalgic textures and soft lighting. The live-action technique emphasizes a lived-in atmosphere, utilizing detailed set design to define the visual narrative.
Style
Horizontal, Cinematic, Moody
Industries
Color
Burgundy
Chocolate
Blush
Background
Living Room
Context
Advertising Campaign, Brand Film / Corporate Video
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