Gucci: A Film by Harmony Korine
Brand
Date
Jun 2025
Description
Gucci presents a surreal cinematic campaign captured through a nostalgic lens. Directed by Harmony Korine, the film unfolds as a series of eccentric vignettes set within vibrant, domestic interiors that frame the brand's latest apparel and accessories collections. Developed in collaboration with Simmonds Ltd, the project employs a distinct Super 8 and 16mm aesthetic to lean into its vintage, observational narrative style. The production, managed by Iconocast with post-production oversight from Consulate, highlights the label's seasonal wardrobe through high-fashion storytelling.
Style
Horizontal, Cinematic, Nostalgic
Techniques
Super 8 / 16mm
Industries
Context
Advertising Campaign, Brand Film / Corporate Video
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.