Gucci: a Film by Glen Luchford

Jun 2025

Gucci presents a film directed by Glen Luchford that captures a high-energy dance floor in a dimly lit, vintage-inspired setting. The campaign channels a nostalgic aesthetic through the use of grainy textures and warm lighting to evoke a distinct club atmosphere. The production features a rhythmic, live-action approach with diverse ensembles dressed in colourful, patterned sportswear. By utilizing a mix of wide-angle shots and close-ups, the film emphasises both the collective energy of the group and specific garment details. The project was executed with the creative input of Simmonds Ltd, production by Holy Cow Productions, and post-production and VFX by Consulate.

Horizontal, Action, Cinematic, Grainy, 1970s

Super 8 / 16mm

Nightclub

Brand Film / Corporate Video