GQ South Africa

Apr 2026

In the latest editorial showcase for GQ South Africa, titled Must Be True-Love, the intersection of high-fashion luxury and avant-garde self-expression takes center stage. This ambitious fashion campaign moves beyond standard portraiture, utilizing a clean, minimalist studio environment to allow the intricate textures and bold palettes of contemporary luxury houses to command the narrative. Under the sharp creative direction and casting vision of Simone Bronzi, model Nick Truelove embodies a multifaceted identity, transitioning from high-energy, dynamic movement to moments of quiet, introspective stillness. The project leans heavily into a cinematic aesthetic, where the interplay of studio strobe lighting and subtle natural light captures the raw, tactile quality of crinkled jackets, neon faux-fur, and structured tailoring. Throughout the series, the styling remains unapologetically bold—incorporating everything from abstract flame-print sets to unconventional kilt-style skirts—all while maintaining an editorial discipline that feels both contemporary and timeless. By integrating graphic typography and layered live-action techniques, the project masterfully dissects the boundaries between traditional menswear and conceptual artistic expression. This collection of images serves as a testament to the power of thoughtful curation, proving that when the right aesthetic elements align, the result is more than just a showcase of seasonal trends; it is a profound exploration of modern, uninhibited style that demands the viewer’s full attention.

Editorial

Studio strobe

Luxury Fashion Houses, Fashion