ProjectMust be True-Love

Must be True-Love 2026
Associated creatives
Tags
Description
This vertical editorial image captures a dramatic profile shot of a man tilting his head back to drink water from a distinctive chained canteen. He wears a vibrant red and yellow striped sweater, contrasting sharply against the neutral studio background. To the left, a partial figure in a blue plaid skirt enters the frame, adding a dynamic compositional edge. The lighting is crisp and directional, accentuating the contours of the subject's face and the splashing water droplets. Created for the Must be True-Love project by GQ South Africa, the layout includes minimal graphic text accents in the upper left corner.
Style
Editorial, Vertical, Warm, Clean
Techniques
Analogue / film, High-speed / freeze
Industries
Magazines
Color
Crimson (50%)
Lemon (50%)
Background
White Seamless
Context
Editorial