ProjectMust be True-Love

Must be True-Love 2026
Associated creatives
Tags
Description
This vertical fashion editorial photograph for GQ South Africa features model Nick Truelove from the project Must Be True Love, directed and produced by Simone Bronzi. The subject is captured from behind, walking away while wearing a long dark coat and heavy boots against a minimalist grey and white studio backdrop. Large typographic overlay elements divide the composition vertically with sans-serif lettering spelling out project phrases. The soft lighting and clean grain contribute to a contemporary, editorial aesthetic with desaturated tones.
Style
Editorial, Vertical, Desaturated, Clean
Techniques
Typography
Industries
Luxury Fashion Houses
Color
Jet Black (50%)
Light Grey (50%)
Background
Grey Seamless
Context
Advertising Campaign, Editorial