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Man wearing a long dark coat and boots walking away against a neutral studio background with graphic typography

Must be True-Love 2026

Associated creatives

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Description

This vertical fashion editorial photograph for GQ South Africa features model Nick Truelove from the project Must Be True Love, directed and produced by Simone Bronzi. The subject is captured from behind, walking away while wearing a long dark coat and heavy boots against a minimalist grey and white studio backdrop. Large typographic overlay elements divide the composition vertically with sans-serif lettering spelling out project phrases. The soft lighting and clean grain contribute to a contemporary, editorial aesthetic with desaturated tones.

Style

Editorial, Vertical, Desaturated, Clean

Techniques

Typography

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Light Grey (50%)

Background

Grey Seamless

Context

Advertising Campaign, Editorial