Brand
ProjectG. LABEL CAMPAIGN

Goop G. LABEL CAMPAIGN 2025
Associated creatives
Tags
Description
A campaign portrait of model Birgit Kos photographed by Alexandra Nataf for Goop's G. Label. Seated in a dark chair, she wears a light cream fine-gauge knit cardigan unbuttoned slightly at the chest. Her shoulder-length brown hair falls naturally with soft movement across her face, complemented by understated neutral makeup by Jen Fiamengo and styling by Marki Shkreli. The composition is framed vertically with soft, diffuse directional light against a muted, textured pale blue studio backdrop.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
Designer Fashion
Color
Off-White (60%)
Background
Textured Backdrop
Context
Advertising Campaign

