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Brand
Goop
ProjectG. LABEL CAMPAIGN
Model Birgit Kos wearing an off-white buttoned knit cardigan seated against a pale blue textured backdrop.

Goop G. LABEL CAMPAIGN 2025

Associated creatives

Alexandra Nataf
Alexandra NatafPhotographer
Marki Shkreli
Marki ShkreliHair Stylist
Jen Fiamengo
Jen FiamengoMakeup Artist
Birgit Kos
Birgit KosModel

Tags

birgit kosbirgit kos goopcream knit cardiganknit cardiganoff white cardigancashmere cardiganwoman looking away

Description

A campaign portrait of model Birgit Kos photographed by Alexandra Nataf for Goop's G. Label. Seated in a dark chair, she wears a light cream fine-gauge knit cardigan unbuttoned slightly at the chest. Her shoulder-length brown hair falls naturally with soft movement across her face, complemented by understated neutral makeup by Jen Fiamengo and styling by Marki Shkreli. The composition is framed vertically with soft, diffuse directional light against a muted, textured pale blue studio backdrop.