Goodbye Gravity
Bleachers Short
Brand
ProjectBleachers Short
Date
May 2026
Description
Goodbye Gravity presents the Bleachers Short, a commercial film that highlights the brand’s latest athletic apparel. The production features a live-action sequence captured in natural daylight, transitioning from a candid moment on stadium bleachers into an animated, high-contrast digital environment. The film utilizes VFX and visual effects to bridge the gap between physical sportswear and abstract motion graphics, focusing on the brand’s black track jacket and footwear. Post-production for the project was led by 9iFX Studios, which integrated the starry animation sequences seen throughout the commercial.
Style
Horizontal, Commercial, Clean
Techniques
VFX / visual effects
Industries
Sportswear
Color
Jet Black
Pure White
Background
Sports Venue
Context
Advertising Campaign, TVC / TV Commercial
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