GOCA

Mar 2025

Athletics has developed a comprehensive brand identity for GOCA, a contemporary art gallery based in Chelsea, New York. The project establishes a visual language centered on a clean, minimalist aesthetic, leveraging high-contrast halftone graphics and an elegant serif typography system to bridge American and East Asian artistic sensibilities. The identity spans both digital and physical touchpoints, including responsive web interface design, exhibition signage, and stationary. Executed through a monochromatic color palette punctuated by vibrant accents, the branding utilizes geometric patterns and structural elements—such as dot-matrix motifs and custom apertures—across diverse media, from billboards and storefront glass to printed brochures and ID badge materials.

Horizontal, Commercial, Clean, Minimalist