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ProjectBrand Identity

GOCA Brand Identity 2025
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Description
A smartphone rests diagonally on a dark, perforated metallic surface, displaying a clean black and white digital interface for GOCA, a Chelsea-based contemporary art gallery. The screen features a minimalist layout with the gallery logo, menu navigation, and introductory typography describing its mission to connect American, Japanese, and Asian sensibilities for an international audience. The monochrome design emphasizes high-contrast halftone graphics and elegant serif headings. The lighting is neutral and directional, highlighting the tactile texture of the perforated metal backing beneath the device.