Glossier: You Look Good
Brand
Date
Jun 2022
Description
Glossier partners with pop artist Olivia Rodrigo for the 'You Look Good' beauty campaign. The project centers on intimate, candid portraiture, documenting the talent as she experiments with the brand’s lip tint and eyeliner in a minimalist studio environment. Leaning into a 1990s aesthetic, the commercial utilizes VHS and lo-fi textures alongside fish-eye lens perspectives. The execution captures a casual, self-recorded quality, balancing clean beauty compositions with direct-to-camera interaction in a bright, white-space setting.
Style
Vertical, Commercial, Clean, 1990s
Techniques
VHS / lo-fi, Slow motion
Industries
Color
Pure White
Jet Black
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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