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Glossier You Look Good 2022

About

Pop artist Olivia Rodrigo stars in this beauty campaign video for Glossier titled You Look Good. The video features intimate close-ups of Rodrigo applying lipstick, adjusting her hair, and posing in a bright, minimalist white studio setting with a bed and a vintage television set. The footage incorporates lo-fi VHS artifacts, fish-eye lens shots, and casual self-recorded aesthetics, capturing a playful and candid atmosphere. Rodrigo wears casual white clothing and silver rings while showcasing natural makeup looks, lip tint, and eyeliner. The project highlights Glossier's signature aesthetic through dynamic framing, soft lighting, and direct-to-camera perspectives.

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Background

White Seamless

Context

TVC / TV Commercial