Glossier: Lip Glaze
Brand
Date
May 2025
Description
Glossier’s Lip Glaze campaign centers on a fast-paced beauty video advertisement that spotlights the brand's latest collection. Featuring a diverse cast of models, the commercial leans into a clean, polished aesthetic set against a stark white backdrop to emphasize the pigment and viscosity of the product range. The edit uses energetic cuts and close-up sequences to capture the lip gloss application, blending live-action technique with clear product-focused typography. The project was executed with post-production and VFX services provided by Wild Island Films.
Style
Vertical, Commercial, Clean, Polished
Industries
Color
Pure White
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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