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Brand
Glossier
ProjectGlossier You Fleur 2025
Close-up portrait of model Mayor Dutie holding a Glossier fragrance bottle amidst green foliage and yellow flowers.

Glossier Glossier You Fleur 2025 2025

Associated creatives

Tanya + Zhenya Posternak
Tanya + Zhenya PosternakPhotographer
Mitch Ryan
Mitch RyanDirector
Jasmine Hassett
Jasmine HassettFashion Editor/Stylist
Lucas Wilson
Lucas WilsonHair Stylist
Marcelo Gutierrez
Marcelo GutierrezMakeup Artist
Natalie Pavloski
Natalie PavloskiManicurist
Mila Taylor-Young
Mila Taylor-YoungSet Designer
Mayor Dutie
Mayor DutieModel

Tags

model holding perfume bottleperfume bottlemodel holding bottlefragrance bottleblack modelmodel posing

Description

This intimate portrait for the Glossier You Fleur 2025 campaign features model Mayor Dutie interacting with botanicals and the fragrance bottle. The composition uses a shallow depth of field, framing the subject through lush green stems and yellow flowers in the foreground. Soft natural light illuminates the scene, creating a gentle and atmospheric mood. The photography was captured by Tanya and Zhenya Posternak, with directing by Mitch Ryan, styling by Jasmine Hassett, hair by Lucas Wilson, makeup by Marcelo Gutierrez, manicuring by Natalie Pavloski, and set design by Mila Taylor-Young.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Fragrance

Context

Advertising Campaign