Giorgio Armani

Dec 2025

The Giorgio Armani Neve 2025 campaign explores the intersection of high-altitude utility and luxury textiles within a stark alpine landscape. Photographed by Lukas Wassmann, the imagery channels a clean aesthetic, balancing technical snow gear with textured winter layering. Models Sean O'Pry, Taemin Park, and Camille Chifflot are captured against glacial walls and snow-covered forests, utilising natural light to define the silhouettes of oversized shearling coats and insulated outerwear. Fashion editor Mauro Demestria leans into a monochromatic palette, layering technical utility vests over ribbed knits and wool trousers to ground the editorial approach. The production is supported by hair styling from Franco Gobbi and makeup by Stephanie Kunz, completing a visual study that frames winter apparel through a refined, commercial lens.

Vertical

Natural light

Luxury Fashion Houses

Advertising Campaign