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Model wearing a voluminous grey shearling coat seated in a snowy mountain landscape for Giorgio Armani Neve

Giorgio Armani Giorgio Armani Neve 2025 Campaign 2025

Associated creatives

Tags

Description

This editorial image from the Giorgio Armani Neve 2025 campaign features a model seated in a vast snow-covered landscape with a dense forest in the background. The central subject is wrapped in an oversized, voluminous grey shearling coat that spreads out gracefully across the pristine white snow. Natural daylight illuminates the scene, casting soft shadows and highlighting the rich texture of the winter outerwear. The composition captures a tranquil yet striking winter mood, expertly styled by Mauro Demestria and photographed by Lukas Wassmann. Bold typography at the base of the frame displays the brand and collection identifiers.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Charcoal (100%)

Background

Snowfield

Context

Advertising Campaign