Gillette presents the „David“ digital video commercial, a narrative-driven piece focusing on the intersection of professional ambition and modern daily life. The film follows a consultant and podcast host, capturing the rhythm of his work across urban settings and intimate cafe spaces.
Produced by Abelone Films GmbH with creative direction by ARTUS interactive GmbH, the project utilizes natural light to cultivate a clean, warm aesthetic. The cinematography leans into a live-action technique, framing the subject through authentic, grounded sequences that emphasize focus and professional intent within the haircare and beauty industry context.
