Chloé: Fittings SS25 Show

Nov 2024

Captured through the lens of photographer Jody Rogac, this editorial series documents the fittings for the Chloé Spring/Summer 2025 collection. Designed by Chemena Kamali, the work highlights the season's focus on fluid silhouettes, artisanal lace details, and a refined 1970s-inspired palette. The visual approach utilizes soft natural light and clean compositional framing to emphasize the tactile quality of the garments. The project features fashion direction by Elodie David Touboul and art direction by Grace Margetson. The editorial presentation alternates between monochrome analogue-style portraits and warm, minimalist studio captures, documenting the nuanced tailoring and accessories of the collection. Hair styling by Gary Gill and makeup by Karin Westerlund complete the aesthetic for the featured models, including Loli Bahia and Julia Nobis, presenting a cohesive look at the house’s seasonal direction.

Editorial, Vertical, Clean

Natural light

White Seamless

Lookbook