GEICO: Harlem Globetrotters PSA
Brand
Date
Mar 2023
Description
GEICO partners with the Harlem Globetrotters for a public service announcement focused on the dangers of distracted driving. The commercial features three athletes in the team's iconic jerseys, utilizing a live-action technique to highlight phone safety messaging within a studio-set environment. Produced by Park Pictures UK with agency support from The Martin Agency, the spot employs a clean, straightforward visual approach. The production is characterised by bright studio lighting and high-contrast graphic title cards throughout the broadcast insurance advertisement.
Style
Horizontal, Commercial, Clean
Industries
Color
Navy
Crimson
Pure White
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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