GEICO
Feels As Good As | Hammer Time
Apr 2026
This GEICO commercial, titled 'Feels As Good As | Hammer Time,' presents a promotional spot featuring the brand’s iconic mascot alongside a construction worker at an active residential building site. The narrative leverages live-action technique to ground the interaction, set against the backdrop of an evolving timber-framed workspace. The production was brought to life by O Positive, with post-production and visual effects handled by Framestore New York. Stephanie Bruning contributed as the creative lead for the agency. The spot utilizes warm, natural daylight to accentuate the environmental textures, maintaining a professional visual cadence throughout the build.
Horizontal, Commercial, Warm
Insurance
Construction Site
TVC / TV Commercial
