GEICO: Feels As Good As | Hammer Time

Apr 2026

GEICO’s campaign spot, 'Feels As Good As | Hammer Time,' leans into the brand's established promotional tone, setting the scene at an active residential construction site. The narrative pairs a construction worker with the brand's signature gecko mascot, framed against a backdrop of timber framing and site activity. Produced by O Positive, the project utilizes live-action technique to capture the textures of the job site. Post-production and visual effects were handled by Framestore New York, ensuring a high-fidelity integration of the mascot within the sunlit, outdoor environment. The commercial maintains a cohesive visual identity through consistent daylight illumination.

Horizontal, Commercial, Warm

Construction Site

TVC / TV Commercial