GEICO
Feels As Good As | Hammer Time
Brand
Date
Apr 2026
Description
GEICO’s latest commercial spot, Feels As Good As Hammer Time, brings a lighthearted promotional tone to the insurance landscape. Set against an active residential building site, the production leans into live-action techniques, utilizing daylight illumination to showcase the textures of a construction environment. Produced by O Positive, the film features the GEICO gecko alongside a construction worker, balancing branding with a narrative scene. Post-production and VFX were managed by Framestore New York, with agency creative work led by Stephanie Bruning.
Style
Horizontal, Commercial, Warm
Industries
Insurance
Color
Beige
Jet Black
Navy
Background
Construction Site
Context
TVC / TV Commercial
Associated creatives
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