GEICO Harlem Globetrotters PSA 2023

Description

This commercial spot created for GEICO features members of the Harlem Globetrotters delivering a public service announcement against distracted driving. Three athletes wearing classic blue, red, and white Globetrotters jerseys and matching headbands stand and sit in a set-dressed studio interior. One player spins a basketball on his finger while two others balance cell phones on their fingertips, speaking directly to the camera about phone safety. The video uses bright studio lighting and features bold graphic title cards with the GEICO logo. The production was handled by Park Pictures UK with agency support from The Martin Agency.