GEICO’s 'Copier' spot follows a narrative that begins with a modern car and shifts into an office setting. The project leverages live-action technique to contrast driving score metrics with the whimsical reality of a copy machine capable of replicating everyday items like pizza.
Produced by Arts & Sciences, the commercial maintains a clean aesthetic, utilizing professional commercial lighting and studio-built sets to frame the central interaction between characters and their surroundings. The campaign bridges the practical nature of insurance with a lighthearted visual premise.
