Gatorade: Way to be Great
Brand
Date
Apr 2024
Description
Gatorade’s 'Way to be Great' campaign captures the intensity of high-performance athletics, traversing basketball, baseball, and tennis. The spot integrates high-energy training sessions with professional athletes in competitive environments to illustrate athletic dedication. Developed alongside agency TBWA Chiat Day LA with production services by Catch+Release, the commercial employs a live-action technique layered with graphic overlays. Fast-paced, mixed-media transitions and slow motion sequences provide a rhythmic structure to the edit.
Style
Horizontal, Commercial, Action, Saturated
Techniques
Slow motion
Industries
Color
Crimson
Jet Black
Context
TVC / TV Commercial
Associated creatives
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