Gatorade: Up The Game (Original Music & Sound Design)
Brand
Date
May 2025
Description
Gatorade’s 'Up The Game' commercial brings a high-energy aesthetic to sports hydration by blending live-action footage with interactive, digital-first overlays. The narrative centers on a runner navigating an urban environment, using stylized HUD elements and holographic product displays to bridge the gap between real-world movement and gaming-inspired UI. Developed with creative direction from TBWA Chiat Day LA, the film utilizes VFX and cinematic motion to visualize the concept of rapid rehydration. The rhythmic pacing is supported by an original score and sound design crafted by The Crystal Creative.
Style
Vertical, Cinematic
Techniques
VFX / visual effects
Industries
Color
Blush
Background
Street
Context
TVC / TV Commercial
Associated creatives
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