Gatorade: TVC Leogacy
Brand
Date
Jan 2025
Description
Gatorade’s TVC Legacy campaign focuses on the high-stakes environment of professional sports, tracing the path from the intense quiet of a stadium tunnel to the action of the pitch. Featuring Lionel Messi, the spot utilizes a cinematic, live-action technique to contrast the frenetic energy of media interaction with the focus of the game. Produced by Landia with agency support from Isla and production services by Light Film, the campaign highlights the athlete’s journey within the professional ecosystem. The visual narrative relies on moody lighting and a horizontal, composed frame to emphasize the scale and atmosphere of the stadium environment.
Style
Horizontal, Cinematic, Cool
Industries
Color
Jet Black
Navy
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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