Gatorade
Trust What’s Inside
Brand
ProjectTrust What’s Inside
Date
Apr 2026
Description
Gatorade’s 'Trust What’s Inside' campaign focuses on the pre-match preparation of professional soccer players. The commercial captures athletes through high-speed live-action techniques, highlighting the quiet focus of locker room rituals and the intensity of game day. Directed with a cinematic aesthetic, the film utilizes natural light to frame the transition from individual focus to action on the pitch. The production was a collaboration between TBWA\Chiat\Day LA, Springtime, and Omnicom Production, emphasizing the role of the brand in the athletes' routine.
Style
Horizontal, Action, Cinematic
Techniques
Natural light, Slow motion
Industries
Soccer
Color
Forest Green
Off-Black
Burnt Orange
Background
Street
Context
TVC / TV Commercial
Associated creatives
TBWA\Chiat\Day LAAgency / Creative
SpringtimeAgency / Creative
Omnicom ProductionAgency / Creative
OMDMedia
Max CooperProduction
FleishmanHillardPR
Collateral Films MilanoProduction Service
Untitled FilmsProduction
Max CooperProduction Service
Giant ArtistsProduction
The Mushroom CompanyProduction
Media LabProduction
Iris DracosPost Production / VFX
Lime StudiosMusic / Sound
Sauvage.tvPost Production / VFX
Royal Muster - ColorPost Production / VFX
Fuze Image MakerProduction
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