Gatorade
The Moment Possibilities Are Born
Brand
Date
Feb 2022
Description
Gatorade’s commercial, The Moment Possibilities Are Born, centers on the dedication of young athletes across various disciplines, including baseball, basketball, and track. The piece uses a rapid, high-energy montage to frame the intensity of training and the transition between different environments. Produced by Tool and Pariah Creative with TBWA\Chiat\Day LA, the spot utilizes a cinematic, live-action technique to contrast nighttime floodlit arenas with sunlit outdoor fields. The edit emphasizes focus through close-up shots of physical exertion and athletic gear, underscored by slow motion sequences to heighten the visual impact of movement.
Style
Horizontal, Cinematic, Warm
Techniques
Slow motion
Industries
Sportswear
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.