Gatorade The Game Is Never Over Director's Cut 2018

About

Gatorade presents 'The Game Is Never Over,' a high-energy commercial campaign centered on the intensity of athletic training. The project moves across diverse sporting environments, from tennis courts and turf fields to urban concrete settings, to document the physical commitment of various athletes. Produced by Greenpoint Pictures in collaboration with creative agency Chiat LA, the film employs cinematic cinematography and rapid editing to emphasize motion. Utilizing live-action technique and slow motion, the visuals contrast natural daylight with high-contrast stadium lighting to highlight the exertion of the players.