Gatorade’s More Inside campaign features a series of high-energy training sequences set across urban basketball courts and outdoor sports grounds. The film captures athletes in various disciplines, including soccer and basketball, focusing on the physical exertion inherent in elite training.
Produced by Giant Films, the piece utilizes live-action technique and fast-paced editing to emphasize stamina. The cinematography relies on handheld movement and vibrant color grading to ground the commercial in authentic, motion-heavy athletic action.
