Gatorade spotlights the focus of professional athlete Lionel Messi in the Messi Mindset project, a sports commercial showcasing internal training sessions within an indoor facility. The film utilizes low-key lighting and a desaturated color palette to frame the athlete’s performance on an artificial turf pitch.
Developed by TBWA Chiat Day NY with production from Park Pictures US, the project leans into a cinematic aesthetic. The narrative captures the tactical preparation required for competitive soccer, centering on the physical precision of training drills.
