Gatorade: Messi Mindset
Brand
Date
Sep 2023
Description
Gatorade spotlights the focus of professional athlete Lionel Messi in the Messi Mindset project, a sports commercial showcasing internal training sessions within an indoor facility. The film utilizes low-key lighting and a desaturated color palette to frame the athlete’s performance on an artificial turf pitch. Developed by TBWA Chiat Day NY with production from Park Pictures US, the project leans into a cinematic aesthetic. The narrative captures the tactical preparation required for competitive soccer, centering on the physical precision of training drills.
Style
Horizontal, Cinematic, Desaturated, Matte
Industries
Color
Charcoal
Light Grey
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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