Gatorade: It Hasn’t Changed
Brand
Date
Sep 2024
Description
Gatorade presents 'It Hasn't Changed', a sports commercial campaign that explores the intersection of basketball and football through a high-intensity lens. The film focuses on the raw physicality of athletic performance, capturing game-day action alongside the intensity of training drills. Developed by agency TBWA Chiat Day LA with production by SMUGGLER, the piece utilises a mix of black-and-white portraiture and vibrant colour sequences. The project incorporates cinematic pacing and live-action techniques to emphasize the dedication inherent in competitive sports, with post-production and visual effects provided by The Mill.
Style
Horizontal, Action, Cinematic
Industries
Color
Navy
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
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