Gatorade: Fast Twitch "Anthem"
Brand
Date
Apr 2023
Description
Gatorade introduces its Fast Twitch energy beverage through the "Anthem" campaign, a high-octane commercial spot directed by the creative teams at DOMO and Big Spaceship. The film captures the intensity of elite training environments, shifting between gyms, sports fields, and stadiums to mirror the energy of the product. Built on a foundation of cinematic, live-action technique, the edit utilizes rapid cuts to emphasize physical performance. Athletes are featured across multiple disciplines, including soccer, baseball, and American football, grounded by dramatic lighting that highlights the scale of the training and the product's integration into the routine.
Style
Horizontal, Action, Cinematic, Clean
Industries
Context
TVC / TV Commercial
Associated creatives
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