Gatorade: Chief hydration officer landscape
Brand
Date
Mar 2026
Description
Gatorade presents a commercial campaign titled 'Chief hydration officer landscape,' capturing a narrative shift in an open-air environment. The project moves from a formal business setting to a casual athletic aesthetic, utilising a live-action technique to ground the character transition. The production relies on natural daylight and a clean visual approach to highlight the beverage's role within the daily routine. CHISEL managed the production and post-production, while Production Station provided the audio landscape to support the humorous tone of the piece.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Color
Jet Black
Pure White
Background
Park
Context
TVC / TV Commercial
Associated creatives
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